ITE Group, owner of fashion trade shows Pure London, Jacket Required, Moda and Scoop, has announced that it has rebranded to Hyve Group. The rebrand reflects the evolution of the Group's business resulting from its Transformation and Growth programme (TAG) announced in May 2017, and now nearing completion. 

Hyve Group plc is a next-generation global events business with a mission to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation. Hyve Group is a fundamentally different business and has transformed into:

• A global presence not purely focused on emerging market.
• A centralised operating model, not a decentralised federal organisation.
• A premium product business, not a geographic market-share led company.
• A Group of market-leading events rather than a broad portfolio of mixed quality.