ITV has announced the appointment of Ade Rawcliffe as group director of diversity and inclusion. Ade was previously media project manager, creative diversity at Channel 4. She will report to the Group CEO, Carolyn McCall, and will be a member of the Management Board. ITV will become the first FTSE 100 company with a dedicated diversity director on its executive board.

Ade will lead, develop and grow ITV’s D&I strategy to deliver its published targets and will partner with all Management Board leaders, the Commissioning teams, Social Purpose team and the HR team to deliver the ITV Diversity Acceleration Plan.  She will also work with key stakeholders in the industry to deliver ITV’s on and off screen diversity ambitions. While ITV’s plan has a focus on supporting those from a Black, Asian and minority ethnic background, ITV remains committed to its other diversity targets and activities – particularly on doubling disability and improving social mobility.