Boots UK has been revealed as the official 'Feel Good' partner and this year's exclusive beauty partner for ITV2's Love Island. As the exclusive beauty partner, Boots will provide this year's Islanders with beauty, grooming and suncare products, including cult brands Huda, KVD Beauty, Wishful, Fenty and MAC.

The health and beauty retailer will also launch a 360-marketing campaign called 'Find the one(s)' to land the message that whoever you are, Boots has the perfect one for you, whether that is the exact shade of foundation or colour of a new lipstick. 

The partnership with ITV2 and ITV Hub's popular show will span  PR, influencer marketing, loyalty, the Boots app, Boots.com, internal communications, in-store marketing and social. It forms part of Boots new summer campaign Feel Good as New, which launches this month.