Freelance journalist Rhys Thomas has been appointed acting senior editor at Woo, the gen-z media culture brand and marketplace backed by ITV. In this role, Rhys will be writing across wellness and lifestyle (especially treatments, new innovation, skincare, supplements, aromatherapy and therapeutic practises); men's fashion and style, celebrity interviews across popular culture and sport, anything food-related with a health or flexitarian slant, masculinity, and mental health, as well as all things gen-z that have a positive angle to them.

The platform also has a marketplace capacity for branded work and is looking to do brand interviews with founders of exciting brands too.