ITV's Woo has launched a mood-led marketplace, a manifestation of woo’s signature subculture of wellness. A visually stimulating e-commerce platform and destination for emotional discovery, the feel good marketplace offers a unique curation of products (both new and pre-loved) with a lateral take on wellness, including homeware & tech, beauty & fashion, lifestyle & art alongside unique live therapeutic experiences, such as hypnosis and private breathwork. Showcasing a dynamic curation of products, from the accessible to the aspirational, Woo will house emerging designers, brands and names-to-know alongside cult favourites, only partnering with brands that share a similar mission and value system. Featuring minority-owned businesses and Gen Z entrepreneurs with a focus on sustainable, gender-neutral products and services designed to make customers feel good and express themselves, highlights include dopamine fuelled knitwear from AGR, ethical crystals from She’s Lost Control, inclusive aesthetic sex toys from Vush, coffee table books reimagined by Gestalten, a preloved hub of vintage designer pieces, and much more.

As an evolved personalised shopping experience, leaning into Gen Zs desire for self-discovery, the feel good marketplace allows shoppers to search through its vast catalogue of products according to their ever-evolving moods, as narrated via real-world conversations with Gen Z,  Main Character (products guaranteed to make the customer feel like their own movie protagonist), Trippy (for when the customer is feeling creative and transcendent) and everything in between. From sound healing to private breathwork, 1-2-1 hypnotherapy, psychic sessions and more, a number of special experiential experiences will be available free of charge. Launching today (8 November) at shop.planetwoo.co with a 'no purchase necessary' mantra, prices range from £0 - £1950.00, with a number of experiences available to Woo customers.