Newly launched hair and make-up school, Iver Academy, has appointed digital agency Red Hot Penny to design and launch its new marketing website, alongside social media management and PR outreach. The Iver Academy welcomes creative hair and make-up students to learn alongside tutors in film, television and theatre business. Held as Pinewood Studios and beginning in September, the courses will provide opportunities for students to train with tutors who have won BAFTAs and EMMYs for their work. The agency's design team have created a website that communications the course, while the team of copywriters have written content that explains details of the course, encouraging students to apply. Alongside the design, build and content creation, the agency's digital PR team are raising awareness of the school by organising blogger press days, tutor interviews with relevant publications and outreach on Facebook and Twitter. 

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Iver Academy in 'beauty, hair, nail & health training schools'