instinct pr has been appointed to manage the PR for Iveson and Sage founders Beth Chilton and Sarah Sleightolm following their successful appearance on Dragon’s Den, where they secured investment from Peter Jones and Deborah Meaden. The agency will generate profiling and interview opportunities for both Beth and Sarah, supported by Deborah Meaden and Peter Jones. The duo formed the umbrella company to house two fashion brands; Hope & Ivy which is a collection full of feminine floral embroidered designs with an eccentric, English twist for the occasionwear market; and Alter, a completely separate range that delivers soft-tailored separates at affordable price points for style conscious professionals.

instinct pr will also handle the day to day PR for both fashion brands in fashion and consumer press through targeted media relations.

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Iveson and Sage in 'fashion & accessories'