Clothing and footwear digital retailer N Brown has announced that its leading, inclusive menswear platform, Jacamo, has launched a new partnership with LADbible, the youth publisher that reaches a billion young people per month. Jacamo’s new, long-term content partnership, facilitated by its media agency the7stars, will see LADbible Group create engaging video content and wider campaigns focused on passions and skills, with every featured look completely shoppable at Jacamo online. LADbible Group will be launching a TikTok shop for Jacamo, introducing a fully immersive virtual augmented reality try-on filter feature and launching co-branded products making customers experience the Jacamo brand in a completely new way throughout the shopping experience. Jacamo’s decision to partner with LADbible Group reflects the brand’s commitment to building meaningful relationships with existing and target customers, centred on passion and elevating its use of digital content.