British fashion and lifestyle brand Jack Wills, known for its heritage-inspired classics with a contemporary twist, has appointed FLAX to handle its consumer PR. Maitland will continue to handle corporate PR for the brand. Established by Peter Williams in 1999, as a single shop in the seaside town of Salcombe, Jack Wills has since expanded to become an international brand with 90 stores (and counting) across the globe, including those in the UK, US, Hong Kong, Singapore and the Middle East, and currently shipping to 130 countries worldwide online.

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Jack Wills in 'fashion & accessories'