British fashion and lifestyle brand Jack Wills has announced the launch of a targeted wholesale expansion strategy with the appointment of Greg Roberts as Wholesale Director. Greg joins from SuperGroup plc where he has been Head of International Business Development since May 2011, responsible for globalising the SuperDry brand through franchise and licence agreements.
 
The role of Wholesale Director at Jack Wills is a newly created appointment and marks the first time that Jack Wills has embarked on a specific Wholesale expansion strategy to grow the Jack Wills Wholesale business at home in the UK and internationally.
 
Greg Roberts will join in November and report directly to Peter Williams, founder and CEO of Jack Wills. He will be focused on three core areas:

• Building Jack Wills' existing Wholesale business in the UK with complimentary retailers
• Launching Jack Wills' Wholesale business in Europe, with a focus on Northern Europe and Scandinavia
• Launching Jack Wills' Wholesale business internationally beyond Europe to build on the significant brand presence Jack Wills already has in North America and the Middle East, and making further expansion across Asia.