Jack Wills has partnered with Brand Machine Group on its first-ever childrenswear range. The license agreement between BMG and Jack WIlls enables BMG to design, manufacture and market childrenswear apparel and accessories for boys and girls aged 0 to 16 years. The Jack Wills childrenswear collection will expand its lifestyle proposition and build on its British heritage, creating boyswear and girlswear with toddler and baby ranges to follow for future seasons. The collection includes tees, sweats, fashion outerwear and accessories.   

A spokesperson on behalf of Jack Wills said, ‘We’re delighted to be working with Brand Machine as a childrenswear license partner for Jack Wills. This partnership is an important step for the future of Jack Wills and one which will improve our brand positioning across the UK/internationally.’  

BMG is working with strategic International retail partners to launch childrenswear collections at retail for December 2020, Spring 2021 Collection.