Swiss luxury watch brand Jaeger-LeCoultre has unveiled rock musician, singer, songwriter, producer, multi-instrumentalist, actor, designer and photographer Lenny Kravitz as a new Ambassador for the Maison. Similarly to Jaeger-LeCoultre, Lenny’s work in all of his creative endeavours is driven by a spirit of curiosity and constant exploration.

A watch enthusiast since childhood, when he became fascinated by his father’s chronographs, Lenny says: "I feel very drawn to Jaeger-LeCoultre. The way they combine such a high level of craftsmanship, design and function in their watches – that really resonates with me."