Football legend Jamie Redknapp has been announced as the new face of Burton Menswear. Signed by the menswear brand to launch its new collection, Jamie wears a selection of pieces from the SS17 range with a focus on spring occasion-wear and tailoring. The relationship also sees Jamie take a role in the brand’s charity partnership.  The Prostate Cancer UK and Burton ‘Keepy Up Challenge’, designed to raise awareness for the charity, sees the Liverpool and England hero showing off his skills by doing as many ‘keepy ups’ as he can while seated and suited, before challenging other well-known sportsmen to do the same. The SS17 imagery and Keepy Up Challenge video featuring Jamie will be live online from 16 March.

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