New streetwear label WAySTEaD has announced that will launch this month on Kickstarter. The brand uses Japanese artisan craftsmanship to turn global plastic waste into the latest high fashion streetwear. Designer Hideyuki Hayashi is turning nylon from hot air balloons, unexploded airbags, excess seat belts and old plastic bottles into cutting edge recycled streetwear.

Items will include The Airbag Jacket, which recycles unused airbags, transforming them into oversize button blouson jackets with a retro-futuristic vibe. The Hot Air Balloon Coat is made from the coated nylon envelope material that makes up the vast balloon section of a modern hot air balloon. After an intensive cleaning process, the complex task of pattern cutting and sewing begins.

The brand's official Kickstarter campaign launches on 14 January here. View the official website at way-stead.com.