JD Sports has announced the appointment of Michael Armstrong as Global Managing Director of JD, a newly-created role to help further drive the Group’s growth and meet its ambition to become the leading global sports-fashion powerhouse. Michael will report to Group Chief Executive Officer Régis Schultz, overseeing the strategic direction of the JD brand, its operations and colleagues, alongside the continued business development and growth of the JD fascia globally.

Michael joined JD in 1995 as a store sales assistant in the Glasgow store, and has held a number of key and senior roles. He was most recently Group Buying Director from 2014 until March 2023, controlling all product strategy across JD, Size and Fashion Brands connected to the JD Group.