JD Sports Fashion Plc enters the beauty market, taking a majority stake in premium haircare brand, Hairburst. The acquisition represents JD Sports’ first move into the beauty market, with plans to turn Hairburst into a leading multi-channel beauty company by making further acquisitions of complementary entrepreneurial businesses and leveraging Hairburst’s already strong digital presence.

Founded in 2014 by Jimmy Hill, Henry Gwilliam and Matthew Cragg, Hairburst produces premium haircare and strengthening products including shampoos, vitamins, accessories, and growth and volume serums. The products are scientifically formulated using safe, natural and proven ingredients to deliver an effective blend of essential vitamins and minerals.