JD Williams, a strategic brand within N Brown Group plc, the inclusive fashion and homeware digital retailer, has announced the launch of its newest own brand clothing range, Anise. The collection features premium, sustainable fabrics and embraces manufacturing initiatives that are less impactful on the environment.

Anise, a unique in-house designed women’s clothing collection has been created to enable JD Williams customers to continue to add sustainable clothing options to their wardrobes, without compromising on design, fabric, and quality. The launch is part of N Brown’s wider sustainability strategy and commitment to ensure that all own brand products will be responsibly sourced by 2030. To date, 30% of the Group’s own brand products have sustainable properties and the shorter-term target for 2022 is to source 50% of its cotton from more sustainable sources, including Better Cotton, recycled cotton and organic cotton.

All clothes within the collection have been designed with sustainability in mind and produced using sustainable materials, including LENZING™ ECOVERO™ viscose fibres, and REPREVE® recycled polyester, a material made from used plastic bottles. The denim within the collection includes recycled denim fibres and has been manufactured using approximately 65% less water compared to a standard pair of jeans. The finishing of the items has also been considered, with a clay dyeing method which is less pollutive than traditional methods, and natural trims including coconut buttons being used.

Available on jdwilliams.co.uk in an inclusive range of sizes from 10 – 24, with prices ranging from £24 to £80.