JD Williams has announced Amanda Holden and Davina McCall as Brand Ambassadors. Amanda and Davina will front the Womankind ad campaign for the summer season.

Amanda commented: "I’m delighted to be partnering with JD Williams alongside the gorgeous Davina. I like my style to reflect how I feel… strong, feisty, fun and different. For too long women have been "told" what is acceptable to wear at a certain age and set parameters.... This last year has surely shown us all that life is too short to care what other people think! Dress for YOU. I love that JD Williams celebrates these values and promotes all women in a strong and positive way."