Front Row PR has been appointed by Designer Parfums to handle communications for the Jean Patou brand. The agency has been appointed to work across the brand’s fragrance portfolio and on brand awareness, and Front Row’s initial campaigns will focus on a special, collector’s limited edition of the brand’s iconic Joy fragrance, in addition to a luxury bespoke fragrance service being offered by the house. Front Row will also be responsible for wider brand actions planned around Jean Patou’s fashion heritage, including celebrity-based and influencer activity. 

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Jean Patou in 'beauty, fragrance, grooming & health'