Date Posted: Thursday 20th February 2020
East of Eden has announced that it has been appointed to handle the press and PR for the charity campaign, Jeans for Genes. East of Eden will manage all press activity, influencer and celebrity engagement for both the fashion and issue-led side of the campaign in the run-up to and following Jeans for Genes Day 2020. The charity campaign raises money to help children affected by a genetic disorder.