Date Posted: Tuesday 8th May 2018
Paris based PR agency DLX Paris has been appointed to handle the press and publicity for JEM Jewellery Ethically Minded. JEM Jewellery Ethical Minded is the first French ethical jewellery brand. Founded in 2010, it embodies a modern, sustainable, educated and respectul approach to design and production. To bridge the gap between luxury and sustainable development, JEM aims to transforms the jewellery industry by integrating transparency and responsibility.
JEM started by working with Fairmined certified ethical gold. Fairmined provides gold from certified mining communities around the world where environmental, human and social standards are respected. In 2018, JEM opens a new chapter for sustainable jewellery by using the first ethical diamonds: a new generation of traceable diamonds. Unmined, GIA Certified diamonds grown above ground.