The Loco Agency has been appointed to handle the press and publicity for Jess by HD, the new line of gymwear created by model and MTV personality Jess Impiazzi in collaboration with Heavy Duty Fight Management.

The agency has been tasked with focusing on strategic feature placement, branding, celebrity seeding, product placement and journalist reviews.
 
Jess by HD is encouraging customers to subscribe to its website to access and pre-order exclusive limited edition designs, ahead of the full launch. 

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Jess by HD in 'fashion & accessories'