Date Posted: Wednesday 24th May 2023
Communications consultancy Sixteen Eleven has been appointed to represent Amelia Scott, a new jewellery and accessories brand created by Jane Hebden, a previous winner of the Retail Jeweller 30 Under 30 Rising Star Award. The brand will have its consumer launch at the end of June and is set to become a go-to for wearable, unexpected palettes and sophisticated sparkle. The debut Amelia Scott collection combines the founder's love for vintage, colour and sparkle. Entry price points start at £69 for jewellery, exiting at £159 for more intricate, ornate pieces – which are mostly made from 925 recycled sterling silver and embellished with colourful cubic zirconia.
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