Purple has been appointed to represent jewellery brand Anissa Kermiche. The brand’s ambition is to create jewellery which reflects the generation of successful, powerful and inspirational women that surrounds it. A broad yet considered range of pieces laud the bold and empowered woman, yet retain an innate sense of femininity, thanks to the use of raw lines, curves and circles. Reflecting on the duality of women; there’s poetry in the geometry, sensuality in the construction and elegance in Anissa Kermiche’s confrontational approach to empowerment. Turning shapes from daily life into wearable art, lamps become earrings, paintings translate into textures and sculptures informs the lines of necklaces.