Goad Communications has announced that it has been appointed to support the growth of jewellery brand Cindy Chao. Goad Communications will work alongside Marie Moatti, who remains in her role as head of brand development and public relations for Cindy Chao The Art Jewel in the UK. 

The brand was launched in 2004 to break boundaries and redefine high jewellery. Cindy believes that every piece of fine jewellery should be a miniature work of art and as a creator, she uses an 18th Century artisan technique of crafting designs in wax before completing these intricate sculptures with precious metal and gemstones.