Jewellery brand PDPAOLA has announced the opening of its first Middle East store in Riyadh, Saudi Arabia. The brand has also appointed FRAME Publicity to handle its press and publicity in the region.

PDPAOLA strengthens its international presence along with TAMKEEN, its Middle East partner, opening of its first store in Riyadh, which is located at the Panorama Mall at the intersection of AL TAKHASSUSI & TAHLIAH streets, a shopping hub that brings together mid to high-end fashion brands. The expansion in the Middle East with the Tamkeen Group involves an international expansion plan of stand-alone PDPAOLA stores throughout the GCC region: KSA, UAE, Qatar, Kuwait, Bahrain, and Oman.

The store showcases the brand's latest drops and signature collections such as letters and charms, as well as the fine jewellery line, crafted in 18K gold and mining-free diamonds. PDPAOLA also offers a diverse range of stylish and contemporary accessories, including statement earrings, elegant necklaces, and intricately designed bracelets.