ZDLUX&Co. has been appointed to handle the launch of demi-fine jewellery brand Ryenn’s Eyes. The brand offers a fresh perspective on adornment. Designed by a nomadic team of creatives across the globe, the collections speak to a wealth of cultures, experiences and viewpoints that will resonate with lovers of art, fashion, and design.

The debut Ryenn’s Eyes collections take inspiration from creative subcultures, with a focus on textured metal and chic sculptural shapes. The collection is split into two categories: wearable, everyday gold-plated silver designs that can be layered and stacked, and larger statement pieces in gold-plated brass that give scale at accessible price points. Retail prices for the collections range from £175 to £3,025.

Ryenn’s Eyes will launch in London on 19 July, supported by ZDLUX&Co. The brand will sell directly to consumers at ryennseyes.com before initiating a wider European launch and then eventually expanding to the US. The team chose London as the launchpad for its globally nomadic brand due to the rich history of the city’s creative scene.