Black PR has been appointed to handle the PR for New York-based jewellery brand Samantha Sui. The brand creates luxurious, unique and well-crafted pieces, its latest collection A LOVE AFFAIR is inspired by a first love and the places they travelled to together. Each necklace is a homage to travel, forbidden love, and beauty.

Due to the current situation regarding Coronavirus; Samantha Sui will be donating 20% of all purchases to provide masks to children in third world countries, as well as support The Endangered Asian Elephant Project by Save Elephant Foundation.