Bluearray has been appointed to handle the digital PR for luxury jewellery house 7879. On the periodic table, 78 is the atomic number of platinum, while 79 is the atomic number of gold. These numbers represent the unalloyed purity of the products. 7879 understands that gold and platinum jewellery should be an investment as well as a statement piece to add to a jewellery collection. Setting its price based on the weight of the pure platinum or gold in an investment, and not on branding and marketing costs. Its prices follow the current market value of the pure precious metals from which the brand's products are made. This way customers can buy when the price is right for them.