Date posted on DIARY directory: Monday 23rd November 2015
Following the recent announcement of its name change, Jigsaw International has today announced a new brand in its Health & Beauty portfolio with its upcoming Hello Kitty collection. Scheduled for launch in spring 2016, this collaboration with Hello Kitty brand owner Sanrio, proves to be the largest and most comprehensive beauty collection to date and will include some exclusive, never seen before product lines as well as bestselling customer favourites. Georgina Graham, Head of Design, Jigsaw International Limited comments: “Our new Hello Kitty collection for 2016 will have a new, updated look and feel and will introduce a number of innovative lines into the range.”As part of the new 2016 Hello Kitty Collection, Jigsaw is looking to collaborate with its trade partners to develop Hello Kitty marketing initiatives that tie in with the broader global brand activity, such as the #OneKindThing social media campaign, which encourages Hello Kitty fans to do one kind thing each day for family, friends and even strangers.
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