Jigsaw has announced the launch of ‘Jigsaw Forever’ in partnership with luxury rental and re-sale platform My Wardrobe HQ, giving UK consumers the opportunity to rent or subscribe to its collections, and to re-sell any of their own pre-loved Jigsaw garments. Jigsaw is the first brand to offer this fully circular model with MWHQ, reflecting its commitment to creating a more sustainable future for fashion whilst encouraging customers to explore new ways to shop.

With over 50 years of history on the British High Street and a reputation for producing beautiful clothes that are made to last, Jigsaw estimates it will be injecting up to £50m of pre-loved stock back into circulation, helping to reduce the 300,000+ tonnes of used but still wearable clothing that goes to landfill in the UK every year.

With Jigsaw’s collections designed with longevity, sustainability and a hardworking wardrobe in mind, the partnership offers consumers a more accessible way to enjoy the collections; by renting, subscribing, or exchanging pre-loved pieces that are no longer worn, this allows the brand to diversify its customer base through the flexibility of short-term rental or monthly subscription. Available online at jigsawforever.com, with the option of re-sell launching in key stores from September 2022. Rental and resale also available on mywardrobehq.com.