Date Posted: Tuesday 7th April 2020
Jimmy Choo has announced that it has launched a weekly sketch activation on Instagram, CHOO Sketch. Creative Director Sandra Choi is inviting the Jimmy Choo community to sketch fantasy shoe designs. Sandra will then shortlist ten sketches to be put to a final vote on the brand's Instagram.
Five finalists will then see their dream shoe brought to life as a capsule of five styles that will be part of a forthcoming collection with all proceeds donated to a charity within the Jimmy Choo Foundation. Each week a new sketch will be posted by Sandra that symbolises a message of positivity.
The deadline for entries is 15 May. The winners will be announced on 8 June. Further information on how to enter and Terms & Conditions can be found here.
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