Jimmy Choo has collaborated with New York artist Eric Haze and Japanese fashion designer Poggy to launch a one-of-a-kind NFT for auction alongside 8,888 mystery boxes for purchase. The NFT artwork, available on the Binance NFT marketplace, features a digital sneaker produced for the collaboration rotating against a canvas of Haze’s signature script.

The auction winner will receive the NFT alongside a physical pair of hand-painted sneakers. All profits from the auction will be donated to The Jimmy Choo Foundation in support of Women for Women International, a non-profit that helps female survivors of war rebuild their lives.

The auction will start on 20 October. For more information please visit jimmychoo.com.