JML has announced the launch of Simply Straight (£39.99), an affordable alternative to traditional hair straighteners that helps keep hair healthy. The new styling tool combines the power of a flat iron with the gently styling ability of a brush to smooth and relax hair. The ceramic wrapped bristles lift hair at the root to deliver gentle heat around every strand without damaging the hair. The brush is temperature controlled (from 185° to 230°) yet the design allows the brush to stay cool to touch.  

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JML in 'beauty, fragrance, grooming & health'