Jo Malone London has announced the launch of its Poppy & Barley fragrance. The new scent is a lively floral fragrance enhanced by rose and violet and topped with blackcurrants. The new fragrance will be available in:

30ml Cologne SRP £48
00ml Cologne SRP £98
250ml Body & Hand Wash SRP £32 

Celine Roux, Global Head of Fragrance for Jo Malone London, said: “Poppies seem so quintessentially British, and to me this fragrance represents a living landscape where poppies add dashes of colour to golden grains. It’s a colourful character - I can’t think of an English field without picturing the poppies bursting through in their unruly way.”

Jo Malone London's Poppy & Barley fragrance will be available from September at Jo Malone stores.