Joe Wicks, better known as The Body Coach, has been announced as the latest Brand Ambassador for health food retailer Holland & Barrett to promote its newly packaged range of nuts, seed and snacks. The former personal trainer, famed for his ‘Lean in 15’ Instagram videos and fitness plan, will be working with the retailer to create recipes, provide healthy lifestyle tips and bust common misconceptions that nuts are full of calories and therefore should be avoided when wanting to lose weight. The digital campaign will see Joe, who has over 700k Instagram followers, share a series of nut based recipes over the coming months in addition to fun, engaging and motivational guides to inspire consumers to get in shape this year. The content will be available on Holland & Barrett’s website and Facebook page as well as Joe’s own Facebook, Twitter, Instagram and YouTube channels later this month. The partnership comes as Holland & Barrett announce they have launched over 30 new lines of nuts, seeds and snacks and revamped packaging across the complete range. The new-look packaging includes extra health information on the label to help customers understand the benefits of each product, as well as the country of origin.

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