British fitness influencer Joe Wicks, aka The Body Coach, has been named the latest Global Brand Ambassador for lululemon. Wicks, awarded an MBE for services to fitness and charity in 2020, following his televised lockdown workout sessions and work with Children in Need, commented:

"I'm absolutely buzzing about becoming Lululemon's new global ambassador. I’ve lived and trained in some of their products for years and the quality is just incredible. I’ve always loved their focus on community and local events. I share an ambition with the brand to help engage people in fitness, regardless of their background, age or ability. I’m looking forward to connecting with their communities, helping to inspire more people to feel fitter, happier and healthier."