The John Frieda brand has announced highly acclaimed session stylist Luke Hersheson as UK Creative Director across its award-winning haircare and styling portfolio. Luke joins the newly launched House of John Frieda initiative, which brings together talented individuals across all creative industries in the quest to create exciting and standout content. Collaborating with some of the world's leading photographers, publications and some of the UK’s and Hollywood’s leading ladies, he has established himself as a trend setter, creating runway looks for designers across the globe.

Luke comments: “I’m incredibly excited to be joining the House of John Frieda. I’ve looked up to this brand since I was a kid and have nothing but respect and admiration for what they do. It’s going to be a fun and exciting time”. 

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