John Frieda has announced Millie Mackintosh as its latest UK creative collaborator. Together they have worked together to launch a limited edition collection, the John Frieda Millie Mackintosh Sheer Blonde Honey Blonde Colour Illuminating Shampoo and Conditioner, the newest additions to the Sheer Blonde range. The products work to amplify golden tones and utilises inner shine technology to help reduce imperfections with the hair fibre, which increases light reflection and allows highlights to look brighter. The cleansing system additionally removes build-up and residue to deliver added shine and gloss.

The John Frieda Millie Mackintosh Sheer Blonde Honey Blonde Colour Illuminating Shampoo and Conditioner, priced at £6.99 each, will launch exclusively at Superdrug from September for a limited time only.

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John Frieda in 'beauty, fragrance, grooming & health'