Paul Jones has been appointed as John Lewis Head of Brand and Store Experience, reporting to Pan-Partnership Customer Director, Charlotte Lock. Starting on 8 January 2024, Paul's role will be integral to helping develop the customer strategy of both the John Lewis and John Lewis Partnership brands by setting the strategic direction for future brand propositions, innovation and layouts in John Lewis’ 34 shop estate.

Paul will be charged with combining the best of the brand's products and services to create experiences that engage and excite its customers, bringing to life the promise to be there for all life’s moments, which includes our much-anticipated Christmas offer. Paul joins from Tesco where he has spent the last 12 years in head of brand roles, including Head of Brand, Masterbrand, and most recently Head of Brand, Store Design. Prior to Tesco, Paul was Design Director and Associate Director at JHP Design and Senior Designer at Chadwick International working with clients such as Harrods and Selfridges.