John Lewis has launched its first womenswear rental platform in partnership with womenswear rental brand HURR. The platform will host a range of our exclusive John Lewis brands and introduce over 20 new contemporary brands for customers to experiment with including Olivia Rubin, O Pioneers, & Other Stories, Seraphina and more, with rental prices starting from £20. John Lewis has curated the collection of new designer brands as well as existing John Lewis favourites from brands like Whistles and Somerset by Alice Temperley alongside exclusive collaborations such as the upcoming Erica Davies + John Lewis collection. Customers will be able to browse the collection at johnlewis.com, choosing to rent a garment for 4, 8,10 or 20 days with next-day delivery if needed. Once the items have been chosen, the products will be posted directly to the address and included will be a pre-paid postage label for returns. The items will be dry cleaned by HURR (using Oxwash's responsible laundry services) and ready to be rented again.

John Lewis Commercial Director, Kathleen Mitchell, says, “Our new rental platform introduces new and exciting designers to our customers, encouraging them to support a more sustainable way to shop. Offering a stylish edit of new brands mixed with exclusive products from our own collections, this a truly unique proposition that cannot be found by any other high street retailer. Shopping more sustainably shouldn’t have to cost the earth, that’s why supporting innovative partnerships can truly make a difference and help change consumer behaviours.”