John Lewis has launched a competitively priced, own-brand range called ANYDAY spanning homeware, technology, baby care and baby clothing. The range will focus on delivering enhanced value in the products we know our customers love and need for daily life while maintaining the John Lewis promise of quality and trust. 

Pippa Wicks, Partner & Executive Director at John Lewis, said: “The ANYDAY range signals a step-change in the modernising of our brand and offers customers John Lewis quality at prices they wouldn’t expect. We want to challenge value perceptions of John Lewis and attract a broader group of shoppers who want to combine style and value. This range has been specifically designed around how our customers live today. Whatever they need, we will have a product which suits their budget, from space-saving products, cost-effective baby clothes and affordable technology to portable pieces renters can take with them when they move. This launch is a return to our commitment to offer great value for money, but it’s also an exciting opportunity to build on our own brand strengths and supercharge them for the future.”

The new ANYDAY range is now available in-store and online at johnlewis.com.