John Lewis & Partners has announced the launch of a new app feature, which uses augmented reality (AR) to help customers find the perfect shade of lipstick. The app will give users access to a ‘Try On’ feature which takes them to a live selfie screen where they can test different colours before buying. The virtual lipstick is applied instantly and stays on the lips, moving in real time with the customer. The feature enables customers to try on a range of shades from lots of big brands. 

Customers wishing to use the feature can download the latest version of the John Lewis & Partners app from the App Store. Virtual Lipstick is only available to customers who have an iPhone X, XS, XS Max and XR as well as the iPad Pro 11-inch or 12.9inch.