John Lewis & Partners has launched its online Christmas Shop. This is the earliest that the retailer has ever launched its Christmas Shop. John Lewis brought forward the launch in response to the high level of customer searches on its website for Christmas products, which so far this month are already up 370% on last year. The most searched for products include Christmas trees, baubles, cards, lights and wrapping paper.

This year, John Lewis’s decorations are inspired by seven different art movements ranging from Art Nouveau to Pop art and Renaissance. The John Lewis website will have the full range of Christmas products by the end of this week and Christmas products will be available in John Lewis shops across the UK from 25 September.