John Lewis to launch first in-house denim lifestyle brand AND/OR
Date Posted: Tuesday 21st March 2017
Tomorrow, John Lewis launches AND/OR, its first in-house denim lifestyle brand. Authentically L.A. crafted denim sits at the heart of the brand and is complimented by a range of versatile womenswear, shoes, accessories and lingerie. The 90-piece collection will initially launch in 15 shops and johnlewis.com on 22 March. Available at Oxford Street, Peter Jones, Leeds, Birmingham, Liverpool, Cheadle, Bluewater, Nottingham, Reading, Chelmsford, Kingston, Cambridge, Cribbs Causeway, Stratford and Newcastle. The denim ranges from £85 to £120, available in sizes 26-34, while the collection starts at £22 for a cotton tee to £250 for a leather jacket, in sizes 8 - 16.
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John Lewis in 'in-house PR'