Jeremy Davies-Barbala has been announced as the new Creative Director for haircare brand JOICO International. With a background from the school of Sassoon, which Jeremy joined in 2002, later becoming Creative Director for both UK and US staff training programs, he also led the Sloane Street London flagship salon, until in 2010 moving stateside to be at the forefront of creative direction for Sassoon academies and salons. As well as London, Jeremy has developed a strong client base in Los Angeles, and has created looks for icons like fashion designer Mary Quant and actress Rose McGowan, among others. 

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JOICO in 'beauty, fragrance, grooming & health'