JOICO launches Blonde Life collection
Date Posted: Tuesday 21st February 2017
March see the launch of hair brand JOICO’s latest range, Blonde Life, a lightening and brightening system for blondes. The line is intensely nourishing, and uses a sulfate-free formula that is formulated to combat brassiness and breakage.
Blonde Life Brightening Shampoo (£15.50) is designed for bleached and processed blonde hair that lifts and suspends dirt and oil in micelles, and rinses away. Blonde Life Brightening Conditioner (£16.50) has the lightness of a lotion and power of a serum for intense hydration and shine; while Blonde Life Brightening Masque (£17.45) is designed to hydrate, soften and illuminate blonde hair by neutralising chlorine.
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