Wholesale platform JOOR has expanded into bridal. This category builds upon JOOR’s already established position as a leading digital B2B platform for luxury and fashion, with over $1.5Bn in wholesale transactions processed every month. Bridal brands which sell dresses, shoes, and accessories on JOOR create virtual showrooms which can be custom-curated for unique retailers, facilitating effortless discovery and seamless purchasing power. Within the platform, bridal brands have access to real-time sales data across their wholesale process.

Renowned dress designers exclusively using JOOR to conduct their wholesale commerce include Vivienne Westwood, Elie Saab, Maggie Sottero, Maria Lucia Hohan, Temperley, and Simone Rocha. They are joined by luxury wedding shoe brands such as Jimmy Choo. JOOR has just announced that Kleinfeld Bridal is the newest exclusive retailer to join the platform. For more than 75 years, Kleinfeld has offered brides unparalleled personal dress consultations, creating a unique milestone in their wedding planning journey.