British fashion brand JOSEPH has launched its first-ever outlet store at Icon Outlet at The O2 in London. The store joins premium brands at The O2 including Lacoste, Hugo Boss, Tommy Hilfiger, Calvin Klein, Ted Baker and Hackett. JOSEPH opened its 1427 sq ft boutique on the upper level of Icon Outlet on 2 June alongside Tommy Hilfiger Kids and Sunglass Hut, adding a key new location to the brand’s 27 strong global portfolio. 

The store stocks JOSEPH’s collection of luxury essentials, including contemporary and sophisticated women’s ready-to-wear, accessories and footwear