Today, Burberry launches Mr. Burberry Eau de Parfum, the latest chapter in the brand’s Mr. Burberry fragrance story. Created by Chief Creative and Chief Executive Officer Christopher Bailey, working in collaboration with perfumer Francis Kurkdjian, Mr. Burberry Eau de Parfum is an intense and intimate interpretation of the iconic Mr. Burberry Eau de Toilette. The campaign features British actor Josh Whitehouse wearing a Burberry slim fit wool mohair tuxedo, completed with a handmade silk bow tie that is woven and crafted in England. Mr. Burberry Eau de Parfum is inspired by the anticipation of London at night. It has aromatic top notes of tarragon with comforting, spicy cinnamon, layered with patchouli, and has a woody base of amber and vetiver. Customers will be able to personalise the 100ml or 150ml Mr. Burberry Eau de Parfum bottle with up to three initials. This is done through a monogramming service available on Burberry.com and selected Burberry and wholesale stores. There are also three new limited-edition grooming products, Aftershave Balm, Face Scrub, and Hair and Beard Clay, which have been added to the Mr. Burberry collection, each lightly infused with the scent of Mr. Burberry Eau de Toilette.

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